The Journey of Ropee –
From Inspiration to International Growth

How It All Began

The story of Ropee Oy started in the fall of 2021, when the company's founder, Olli Toivola, first came across beaded jump ropes through images and videos. The people jumping with these ropes radiated joy and inspiration, spreading the happiness of movement to those around them. This positivity and enthusiasm are what unite jump rope enthusiasts worldwide.

After months of reflection (and countless jumps), the idea of starting a company took shape. Initially, the project was named Let's Jump, but over time, a simpler and more brandable Finnish name was needed. This is how Ropee was born.

In March 2022, the company was officially registered, and deep research into the global jump rope market began. Simultaneously, we studied different types of ropes and their characteristics. The Ropee name comes from Rope Skipping, the international name for jump rope, while the extra E stands for energy – the energy that jumping brings. ROPE + E = ROPEE.

Our Passion – Professionalism and Quality

At Ropee, our passion is professionalism and quality. Every jump rope is handcrafted, and every detail is carefully refined to meet our customers' needs. We strive to offer individually sized ropes, so that both children and adults can find the perfect fit.

Our flagship product, the beaded jump rope, is designed for everyone – from basic jumping to advanced tricks. Additionally, we offer freestyle jump ropes, making it easier to perform moves like double unders.

All Ropee ropes are rigorously tested before being sold, and our materials are carefully selected to endure even professional-level training.

2024 – Ropee Continues to Grow and Evolve

Ropee turned two years old, and our product selection expanded even further. Globally, the demand for heavier jump ropes continues to rise, and Ropee is responding to this trend by gradually introducing new products in this segment.

At the same time, our Ropee Light Extended model has become a favorite among CrossFit athletes. Flow Rope training is gaining traction worldwide, and we take great pride in being a Finnish brand pioneering this category. Our Flow Ropes even incorporate locally sourced rope materials, which is especially meaningful to us.

We also continue to test new products at events, and combat sports athletes have embraced our heavier 6mm PVC jump rope. This model comes with several handle options, which are currently in the testing phase.

A major highlight of the year was our participation in the I LOVE ME exhibition in Helsinki, where we met numerous influencers and inspiring people. Booking our spot for 2025 was a no-brainer!

2025 – New Products and International Expansion

The year kicked off with a cheerleading event in Joensuu, and in April, we will be participating in the Jyväskylä Wellness Fair and Lapsimessut in Helsinki, one of Finland's largest family-oriented events.

Our product line is continuously expanding. Early in the year, we introduced our 6mm jump rope mat, which had been in development for a long time, along with a heavier 16mm Flow Rope. We are currently testing even heavier Flow models, and more new releases are expected later this year.

Another big milestone came in March – we launched the third language version of our website in Swedish!

Ropee is More Than Just a Store – It's a Community

At Ropee, we've always believed in being more than just an online store. We are a brand with a real person behind it – someone with passion for the sport. This is why we actively attend events, test our products together with customers, and constantly develop better jump ropes for all skill levels.

Join us in the journey – and let's jump together! 

Olli